Developing A New Sales Channel: Mobile App (E-Commerce)

When you are running any kind of business, you create an array of channels that ensure efficient marketing and consistent sales.
Juan Pablo Morales
August 31, 2020
Developing A New Sales Channel: Mobile App (E-Commerce)

When you are running any kind of business, you create an array of channels that ensure efficient marketing and consistent sales. These sales channels are the backbone of E-commerce.

How Important is a Mobile App?

Almost all the utilities found in a computer can be accessed through mobile. We can search the web, shop, navigate our ways, deal with customers, and much more with the help of mobile applications.

So, let’s talk about how a mobile app has become an E-commerce sales channel without any further ado.

1.   Building Brand Awareness:

Let’s say that you have a small factory of homemade carpets. How do you intend to sell those carpets? Will you ask your friends to buy it? Will you distribute brochures at the closest shopping mall parking lot?

The most efficient way to sell your carpets is through E-marketing and e-commerce. You can develop a mobile application that will include all the details about the craftsmanship involved in your production process. Great images accompanied by an intuitive and easy to use interface will improve conversion. It will also develop and increase your brand’s awareness and engage local and international clients.

2.   Knowledge of TargetedAudience:

With your mobile apps and other SEO tools, you can be more aware of your targeted audience. You can learn about geographic locations, age groups, genders, etc. This will help you better in engaging more with potential buyers.

You could know what your buyer wants, how to keep their interest intact by offering them special offers and providing rapid Call-to-actions. It will not only make your customer feel obliged, but you will see an uptick in sales.

3.   Social Media Promotions:

Social media has evolved from infotainment apps to E-commerce ones. Social media apps have become prominent sales channels for big/small and home-based businesses.

All you have to do is to make a page dedicated to your brand. You can post your blogs, articles, and products there.You can also share special deals and discounts. The best part is that social media is an international platform, so your products will be seen everywhere.

Now, social media apps have introduced paid promotions for your business. You can promote a particular product or service. You can boost your page and posts by paying these apps on a monthly basis.

Facebook, Instagram, Twitter, Linkedin, Yelp, etc. have become exclusive E-commerce sales-oriented platforms.

4.   Push NotificationsMarketing:

When your phone rings, what do you check first?

Of course, the notifications! Your mobile app must allow the customer to enable push notifications. You will be surprised to know that Push notifications have a 50% click through rate compared to the 20% on email marketing.

Here’s how it works. You need to make a subtle and straightforward notification message about your new promotions. Send it to the customers on the prime time as phones are most used in that period. Your notification should be fascinating enough that the customer clicks on it to know more about the product.

5.   Simple and Concise:

The last and most crucial point to follow is that every blog, product description, Email, push notification of your mobile app must be concise and straightforward. Please do not make it complicated for customers to read and interact.


Developing a new sales channel through Mobile app marketing is a fun yet trick way. It will help if you become the best to remain in the competition. Using the right tactics through mobile apps will pave the way for a better business sales structure.

Related posts

June 30, 2022

Sebastián Florez arrived to boost our growth in North America

At Imagine Apps, we have been redefining the software factory model and supporting the digital transformation of hundreds of startups and SMEs in Colombia and Latin America. In order to consolidate our expansion into the US market, we announce the hiring of Sebastian Florez as Country Manager.
June 1, 2022
Software Development

Web 3.0: The future of the Internet

The evolution of the Internet is perhaps one of the most important events of the contemporary era. Thanks to the Internet, people can find information thousands of times faster than two decades ago, maintain long-distance relationships, carry out activities such as studying or working, upload photographs, and an endless number of alternatives that we can do. But what does the Internet have in store for the near future?
June 10, 2022
Software Development

How do I know if my company needs an App?

When we talk about the benefits of developing an app, increased sales, better communication with users, improved expansion of your business and optimal data collection come to mind. However, the main objective is what will ultimately determine the benefits we will get from the application. Read on and find out why your company should or should not have an app.
June 10, 2022
Software Development

How do I know if my company needs an ERP?

An ERP is an Enterprise Resource Planning (ERP), which is a software that is created and used by companies to manage their day to day. It is normally used for inventory management, project management, accounting management, and others. Its main purpose is to optimize any process that is generating delays or that is difficult to follow or control.
June 10, 2022

Software Development: What should you know before developing your app or website?

Every year, millions of organizations join digitalization in search of the benefits that we have been sold so many times. But what happens when the digital transformation of these companies is not the right one and there was no previous planning behind it. In the following paragraphs, we will mention the steps to follow so that you don't fall into the trap of being a novice in the digital incursion in your company.
May 19, 2022

Digital Nomads: What is it and what are the reasons to become one?

Nowadays, visiting different places while going about our daily business is 100% compatible. Thanks to digitalization, the pandemic and other factors, this is no longer an impediment. Here, we explain all about this new lifestyle and the implications of remote work.
April 18, 2022
Software Development

Software development for Latin American business growth

The Covid 19 pandemic drove the digital transformation of the different social strata in Latin America. Due to the integration of digital into daily life, companies in the region are joining this new paradigm in order to better serve the needs of the market.
November 23, 2021
Software Development

Clutch Names Imagine Apps Among Bogota’s Top App Developers for 2021

Clutch has recognized our company as one of the leading B2B companies in Colombia. For context, Clutch is a B2B ratings and reviews platform based in Washington, DC.
March 31, 2021

Cash Is King!

The key for corporate finance is the business cash flow - First it´s important to start from scratch. Note: this article is intended for Non-Financial Business Owners / Founders
February 15, 2021

Innovation with software for SMEs

If founders and CEOs are not using technology to innovate processes, improve service offerings and drive customer engagement, they’re putting the future of their business at risk.
September 28, 2020
Software Development

Software Outsourcing Models for the New Normal

The benefits of offshore development are many, and include cost savings, flexibility, speed of delivery and allowing an organization to focus on core activities like sales and operations.
August 31, 2020

Developing A New Sales Channel: Mobile App (E-Commerce)

When you are running any kind of business, you create an array of channels that ensure efficient marketing and consistent sales.
September 7, 2020

ERP- A Key For Your Small/Midsize Business

Constant changes in economic landscapes and uncertainty in the marketplace have never been more dangerous for SMEs.
September 14, 2020

Grow Your Business Through A Mobile App

Mobile phones are the new addiction of our generation. In 2019, for the first time ever, consumers spent more time on mobile devices than watching TV.
September 21, 2020

How To Choose A Tech Partner For Business

Running the business is the most crucial thing a business owner has got to do. Staying on top of technological trends and innovating in business practices is key to maintaining a leading company.