Sebastián Florez arrived to boost our growth in North America

Business
At Imagine Apps, we have been redefining the software factory model and supporting the digital transformation of hundreds of startups and SMEs in Colombia and Latin America. In order to consolidate our expansion into the US market, we announce the hiring of Sebastian Florez as Country Manager.
Lissetth Carhuapoma
June 30, 2022
Sebastián Florez arrived to boost our growth in North America

¿Who is Sebastián Florez?

Sebastián Florez is Colombian, graduated in business administration from the Universidad de los Andes and passionate about marketing. With more than 6 years of experience in this area, he experienced firsthand two highly significant changes in this field. First of all, the digitlazation of marketing and second marketing went from portfolio driven to the creativity on how to create relations and valuable content.

His experience and history with Calypso
His career began at Abbott, one of the biggest pharmaceutical laboratories in the world, present in more than 160 countries. There, Sebas was part of the marketing team in the Cardiopharm division, an area in charge of developing products to treat heart diseases. Couple years after he met a person who would change his professional life, Elmer Botia Londoño, owner and president of Calypso del Caribe.

Furthermore they are current Imagine Apps client, with whom Sebas worked for five years as Director of Marketing and had the challenge of expanding the business in all the regions of Colombia. Today, Calypso has 5 production plants and various distribution centers and covers nearly 85% of the Colombian territory, becoming a national benchmark in the food service. and they are changing theri mindset to a digital driven company.

During his time at Calypso, Sebas met Imagine Apps, a company that became his strategic tech partner to develop the company’s digital channels. In this process, the Calypso app was created, a project that has been in operation for 3 years and has shown constant growth month after month. This app has sales of more than 1 million dollars per year, has achieved more than 100,000 downloads and is present in 10 cities in Colombia.

From customer to Imaginer

His Calypso story took a break when he decided to move to Toronto. But, at the same time, he saw an opportunity to work with Imagine Apps, facing a new challenge for the compay and for him, establish Imagine Apps in North America, a new market for the company.
As Sebastian Says “the opportunities that Imagine Apps has in the North American are incalculable, due to the rapid growth and traction that we are living, our good financial health and the highly qualified talent throughout Latin America that we have”


Imagine Apps has become a fundamental partner for many companies that are facing digital transformation processes or starting their project in any industry. And it is no secret to anyone, that the evolution towards digital is based on four pillars: technology, customer experience, corporate culture and business objectives. All these key point are addressed and developed through software solutions proposed by Imagine Apps

All in all, the mindset and experience of Sebastián Florez as a client of Imagine Apps in the past, is a key factor to improve our service and get closer to our goal of become the first Colombian Software company with a global reach. Our team is always in charge of understanding all our customer needs, so we can propose the best digital solution, that combined with the skill and talent of our imaginers, gives us confidence in the growth of Imagine in the North emisphere.

 

Related posts

June 30, 2022
Business

Sebastián Florez arrived to boost our growth in North America

At Imagine Apps, we have been redefining the software factory model and supporting the digital transformation of hundreds of startups and SMEs in Colombia and Latin America. In order to consolidate our expansion into the US market, we announce the hiring of Sebastian Florez as Country Manager.
June 1, 2022
Software Development

Web 3.0: The future of the Internet

The evolution of the Internet is perhaps one of the most important events of the contemporary era. Thanks to the Internet, people can find information thousands of times faster than two decades ago, maintain long-distance relationships, carry out activities such as studying or working, upload photographs, and an endless number of alternatives that we can do. But what does the Internet have in store for the near future?
June 10, 2022
Software Development

How do I know if my company needs an App?

When we talk about the benefits of developing an app, increased sales, better communication with users, improved expansion of your business and optimal data collection come to mind. However, the main objective is what will ultimately determine the benefits we will get from the application. Read on and find out why your company should or should not have an app.
June 10, 2022
Software Development

How do I know if my company needs an ERP?

An ERP is an Enterprise Resource Planning (ERP), which is a software that is created and used by companies to manage their day to day. It is normally used for inventory management, project management, accounting management, and others. Its main purpose is to optimize any process that is generating delays or that is difficult to follow or control.
June 10, 2022
Tips

Software Development: What should you know before developing your app or website?

Every year, millions of organizations join digitalization in search of the benefits that we have been sold so many times. But what happens when the digital transformation of these companies is not the right one and there was no previous planning behind it. In the following paragraphs, we will mention the steps to follow so that you don't fall into the trap of being a novice in the digital incursion in your company.
May 19, 2022
Tips

Digital Nomads: What is it and what are the reasons to become one?

Nowadays, visiting different places while going about our daily business is 100% compatible. Thanks to digitalization, the pandemic and other factors, this is no longer an impediment. Here, we explain all about this new lifestyle and the implications of remote work.
April 18, 2022
Software Development

Software development for Latin American business growth

The Covid 19 pandemic drove the digital transformation of the different social strata in Latin America. Due to the integration of digital into daily life, companies in the region are joining this new paradigm in order to better serve the needs of the market.
November 23, 2021
Software Development

Clutch Names Imagine Apps Among Bogota’s Top App Developers for 2021

Clutch has recognized our company as one of the leading B2B companies in Colombia. For context, Clutch is a B2B ratings and reviews platform based in Washington, DC.
March 31, 2021
Business

Cash Is King!

The key for corporate finance is the business cash flow - First it´s important to start from scratch. Note: this article is intended for Non-Financial Business Owners / Founders
February 15, 2021
Business

Innovation with software for SMEs

If founders and CEOs are not using technology to innovate processes, improve service offerings and drive customer engagement, they’re putting the future of their business at risk.
September 28, 2020
Software Development

Software Outsourcing Models for the New Normal

The benefits of offshore development are many, and include cost savings, flexibility, speed of delivery and allowing an organization to focus on core activities like sales and operations.
August 31, 2020
Startups

Developing A New Sales Channel: Mobile App (E-Commerce)

When you are running any kind of business, you create an array of channels that ensure efficient marketing and consistent sales.
September 7, 2020
Business

ERP- A Key For Your Small/Midsize Business

Constant changes in economic landscapes and uncertainty in the marketplace have never been more dangerous for SMEs.
September 14, 2020
Startups

Grow Your Business Through A Mobile App

Mobile phones are the new addiction of our generation. In 2019, for the first time ever, consumers spent more time on mobile devices than watching TV.
September 21, 2020
Business

How To Choose A Tech Partner For Business

Running the business is the most crucial thing a business owner has got to do. Staying on top of technological trends and innovating in business practices is key to maintaining a leading company.