Software development for Latin American business growth

Software Development
The Covid 19 pandemic drove the digital transformation of the different social strata in Latin America. Due to the integration of digital into daily life, companies in the region are joining this new paradigm in order to better serve the needs of the market.
Marcelo Duran
April 18, 2022
Software development for Latin American business growth

A study conducted by the Chilean consulting firm, Virtus, in partnership with CESA, Siigo, and Views Business Intelligence on the digital maturity of Colombian SMEs and startups, emphasizes that the Colombian companies are in an initial stage of digital transformation. Although the participants of the study mentioned that the pandemic was fundamental to start the actions, the progress is still precarious. 

Part of the problem is the lack of technology developers in the region. Michael Page, a human resources and recruitment consultancy, reports that 48% of IT job vacancies in Latin America cannot be filled due to a lack of professionals. This problem becomes even more critical for SMEs since most digital developers are based in big companies. 

On the other hand, PageGroup with Invest in Bogota analyzed the number of graduates in STEM careers in Latin America. The study revealed that in Colombia there are only 34% of graduates in these fields, that is, 135 627 people approximately (3 out of 10 are professionals).

From Imagine Apps we see this situation as an opportunity to provide the entrepreneurs with a quality service that allows them to approach a business model based on digital technology. We do this in three ways: contract with dedicated teams, project development, and staff augmentation.

"The service of dedicated teams is focused on organizations that want to develop software, but are still new to this implementation. We work with great flexibility and offer our clients a team according to the requirements of each project. That is why we offer three types of plans that allow us to perform optimally" (Nicolás Rojas, CEO of Imagine Apps). 

The development of projects consists of developing digital tools. These can vary between applications developed in Flutter, web platforms, etc. Unlike dedicated teams, this type of project is usually of short duration and does not require any type of ongoing consulting after the work is completed.   

Staff Augmentation is an outsourcing strategy that aims to hire qualified personnel in software development. The advantage of this strategy for our clients is the elimination of administrative tasks and all the financial obligations that a company has concerning its collaborators. In other words, Imagine Apps assumes all the risk of hiring talent, but the talent is managed directly by the client.

Part of the quality we provide to our customers comes from our employees, who are continuously motivated to offer the best possible service. Our benefits are adjusted to the needs and requirements of the sector, but at the same time seek to promote the professional growth of our employees.

Team meeting in Medellín, Colombia
Team meeting in Medellín-Colombia (Source: our property)

On the other hand, no one is forced to go to the office, which is why our imaginers have the opportunity to work wherever they feel most comfortable. Likewise, the culture of digital nomadism within the organization is a concept that we constantly promote. Thanks to this work model, we have collaborators in different countries such as Peru, Canada, and Mexico, thus reinforcing our vision for the pursuit of Latin American growth.

Over the years, Imagine Apps has positioned itself as one of the companies with the greatest impact in the technology sector. The possibility of working with organizations from different sectors in countries such as Colombia, Mexico, and the United States, has allowed the organization to be part of the digital growth of MSMEs in the region.

Related posts

June 30, 2022
Business

Sebastián Florez arrived to boost our growth in North America

At Imagine Apps, we have been redefining the software factory model and supporting the digital transformation of hundreds of startups and SMEs in Colombia and Latin America. In order to consolidate our expansion into the US market, we announce the hiring of Sebastian Florez as Country Manager.
June 1, 2022
Software Development

Web 3.0: The future of the Internet

The evolution of the Internet is perhaps one of the most important events of the contemporary era. Thanks to the Internet, people can find information thousands of times faster than two decades ago, maintain long-distance relationships, carry out activities such as studying or working, upload photographs, and an endless number of alternatives that we can do. But what does the Internet have in store for the near future?
June 10, 2022
Software Development

How do I know if my company needs an App?

When we talk about the benefits of developing an app, increased sales, better communication with users, improved expansion of your business and optimal data collection come to mind. However, the main objective is what will ultimately determine the benefits we will get from the application. Read on and find out why your company should or should not have an app.
June 10, 2022
Software Development

How do I know if my company needs an ERP?

An ERP is an Enterprise Resource Planning (ERP), which is a software that is created and used by companies to manage their day to day. It is normally used for inventory management, project management, accounting management, and others. Its main purpose is to optimize any process that is generating delays or that is difficult to follow or control.
June 10, 2022
Tips

Software Development: What should you know before developing your app or website?

Every year, millions of organizations join digitalization in search of the benefits that we have been sold so many times. But what happens when the digital transformation of these companies is not the right one and there was no previous planning behind it. In the following paragraphs, we will mention the steps to follow so that you don't fall into the trap of being a novice in the digital incursion in your company.
May 19, 2022
Tips

Digital Nomads: What is it and what are the reasons to become one?

Nowadays, visiting different places while going about our daily business is 100% compatible. Thanks to digitalization, the pandemic and other factors, this is no longer an impediment. Here, we explain all about this new lifestyle and the implications of remote work.
April 18, 2022
Software Development

Software development for Latin American business growth

The Covid 19 pandemic drove the digital transformation of the different social strata in Latin America. Due to the integration of digital into daily life, companies in the region are joining this new paradigm in order to better serve the needs of the market.
November 23, 2021
Software Development

Clutch Names Imagine Apps Among Bogota’s Top App Developers for 2021

Clutch has recognized our company as one of the leading B2B companies in Colombia. For context, Clutch is a B2B ratings and reviews platform based in Washington, DC.
March 31, 2021
Business

Cash Is King!

The key for corporate finance is the business cash flow - First it´s important to start from scratch. Note: this article is intended for Non-Financial Business Owners / Founders
February 15, 2021
Business

Innovation with software for SMEs

If founders and CEOs are not using technology to innovate processes, improve service offerings and drive customer engagement, they’re putting the future of their business at risk.
September 28, 2020
Software Development

Software Outsourcing Models for the New Normal

The benefits of offshore development are many, and include cost savings, flexibility, speed of delivery and allowing an organization to focus on core activities like sales and operations.
August 31, 2020
Startups

Developing A New Sales Channel: Mobile App (E-Commerce)

When you are running any kind of business, you create an array of channels that ensure efficient marketing and consistent sales.
September 7, 2020
Business

ERP- A Key For Your Small/Midsize Business

Constant changes in economic landscapes and uncertainty in the marketplace have never been more dangerous for SMEs.
September 14, 2020
Startups

Grow Your Business Through A Mobile App

Mobile phones are the new addiction of our generation. In 2019, for the first time ever, consumers spent more time on mobile devices than watching TV.
September 21, 2020
Business

How To Choose A Tech Partner For Business

Running the business is the most crucial thing a business owner has got to do. Staying on top of technological trends and innovating in business practices is key to maintaining a leading company.