Transforming digitally is not a bad thing it is quite the opposite. Most companies go digital to meet the demands of the market. This brings benefits such as increased customer satisfaction, scalability, greater globalization, generating opportunities, interconnectivity and so on.
However, there are also other reasons to start the digitalization process; for example, less bureaucracy in internal processes, more tools for employees or a general adaptation of the environment in which we operate. Whatever the reason you want to take this important step, you must first be clear about how this can impact the formal and informal structures of the company.
Starting to develop software may be the easiest part; in the end it is enough to hire the right talent to start with the project in mind. Or, failing that, companies can outsource these services to experts in the creation of digital platforms such as Imagine Apps. However, the real problem arises when we think that, having these platforms, problems will be solved overnight.
An enlightening example is what some financial companies suffered, or still suffer, from. Banks have introduced a variety of tools so that customers can carry out their transactions from a computer or cell phone. Unfortunately, many of these tools are cumbersome and only make the user dizzy as they move through each step. As already mentioned, this would be an example of what should not be done, but now we must ask ourselves the question: How to start with digital inclusion in our companies?
The first thing to keep in mind is that developing a mobile application or web platform never ends. All systems will always require continuous improvements, always seeking to optimize the user experience. Once the digital platform is developed, the top management has the responsibility to constantly evaluate it and seek alignment with the evolution of the Web. (If you are interested in knowing about web 3.0, click here)
Companies must be clear about the medium, short and long-term objectives for which they make this system. That is why they should take the time to make previous market research in which they review how the industry as a whole is taking action: What are others doing? Will they have applications or websites? How are they doing it? What do they look like? These are questions that need to be answered so that they can improve the application and thus have a better value proposition.
Also, it would be ideal if the organization could do some testing of the application, and better if it is with a prototype in a nearby market, so they can gather feedback and in the end come out with an application perhaps better than the competition.
Finally, never forget about metrics. From day one it is essential to measure everything: how many users register, how many downloads you have and how many transactions they make. Any record you can have from the first moment is vital to be able to make decisions in the future.
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